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The Initial Public Offering (IPO)

When bottles go on sale they start at incredibly low prices — at cost or below. This is the best time to buy.

Market Driven Pricing

With each purchase the price increases automatically. The final bottle sold could be up to 10 times more expensive as the first.

Exclusive Bottles

The Reserve offers bottles produced exclusively for the Whisky Foundation from Scotland’s best distilleries.

Limited Quantities

Only a limited quantity of bottles will ever be released, making these rare and collectible.