Offering its first bottle for just $1, The Whisky Foundation Reserve is launching at 17.00 (GMT-5) today, with a Springbank 24 year old exclusive single malt whisky, the price of which will rise based on market demand.
November 23, 2017
The financial markets in the US are closed for Thanksgiving, but The Whisky Foundation Reserve is open for business.
The initial public offering is $1, available from 17.00 (GMT-5) and the first lucky few to trade will claim their whisky for a very low price. From there, the market will decide the price of each bottle. With each purchase the price increases automatically, so the final bottle sold could be up to 1000 times more expensive as the first.The higher the demand, the higher the price. When time passes without a sale, a random price reduction is triggered automatically. The market value of the bottle is currently estimated by analysts to be $550.
The nose of this fine Springbank 24 year old brings hints of brown sugar, freshly brewed coffee and a touch of candied orange peel. The palate follows with subtle notes of winter fruits backed up by dark chocolate, Christmas cake and a touch of black pepper that lingers in the background. This is all topped off with a kick of beautiful cinnamon spice, more orange peel and a gentle but warming tickle of smoke that rounds the whole thing off perfectly.
“Based on current trends and demand for well-aged Springbank bottlings, we anticipate strong volume,” said Whisky Foundation Brand Ambassador Liam Hiller. “The Springbank 24 year old is an excellent first offering, and we plan to bring whisky fans further amazing single cask bottlings, produced exclusively for the Whisky Foundation from Scotland’s best distilleries.” Those signed up to the Whisky Foundation mailing list will get first access to new stock offering on The Whisky Foundation Reserve, and so will have early access to snap up these bottles at a low price.
Offering a large selection of independently bottled whiskies and exclusive expressions from the top distilleries, e-commerce venture Whisky Foundation encourages whisky fans to veer from the mainstream in search of a distinctive dram. Whisky Foundation offers stock from widely-recognised independent bottlers such as Gordon & MacPhail, Berry Bros. & Rudd and Signatory Vintage, alongside up-and-coming gems such as Kingsbury, Rest & Be Thankful, Sar Obair and The Maltman.
Like the indie music producers of the whisky world, independent bottlers offer expressions from top distilleries that would not otherwise reach the general public. Hand-selecting casks to match their collections and preferences, these independent bottlers release limited numbers of expressions that are often at cask strength, often with no added colour and non-chill filtered, to showcase the whisky’s distinct flavour profile. Whisky fans can read more about independent bottling, whisky news and top Scottish distilleries at the Whisky Foundation blog.
Notes to Editors:
Whisky Foundation Brand Ambassador Liam Hiller is available for interview. For additional images, interview requests and to arrange guest articles, please contact Miriam Rune: [email protected] / 07740 339 628.
About Whisky Foundation
Founded in 2016, independently bottled whisky specialist Whisky Foundation offers a large selection of independently bottled Scottish whisky, including exclusive expressions from the top distilleries, such as Laphroaig, Macallan, Port Charlotte and Caol Ila, with the aim to expand their offering to independently bottled world whiskies. Among the independent bottlers stocked are Gordon & MacPhail, Signatory Vintage, Kingsbury, Rest & Be Thankful, Sar Obair and The Maltman.